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Some Essentials for Making Great Whiteboard Animation Videos   Whiteboard animation videos are popular and for a reason. Among marketers, they’re a great tool for explaining a tough concept that is usually difficult to wrap one’s head around. The premier reason for the popularity of white board animation videos is that they are very engaging and the anticipation for what comes next keeps the viewer watching and stops them from clicking away. In order to create a good whiteboard explainer, there are of course some essentials and guidelines to follow. Here are some of them. 1.     Scripting it well Unlike telemarketing calls, the script matters a whole lot in whiteboard animation. This is because the message that you want to pass to the target audience in contained within the scripted lines. Plus, there’s no screen time from the narrator so they don’t have any reason to stutter or look confused while they read out the narration from the script. Scri...

5 Reasons Businesses Use Motion Media Animation in Advertisements Businesses that use motion media animation to capture the attention of audiences are smart. They know exactly what it takes to captivate the audiences, stopping them from changing the channel when their advertisement comes on. For that brief moment, the business feels accomplished, as they have managed to grab the attention of the viewers. Have other businesses taken notice? They sure have! Other businesses, be it large or small, have started using animation in their advertisements to increase engagement. Businesses that have yet to implement this strategy should read to see how their competitors are taking complete advantage of motion media animation . Here are five reasons why businesses use motion media in their advertisements: 1.       Grab the Attention of their Audiences They do not want their target market to change the channel or close the ad when its pops up onli...