Skip to main content

Motion Media Animation in Advertisements

5 Reasons Businesses Use Motion Media Animation in Advertisements





Businesses that use motion media animation to capture the attention of audiences are smart. They know exactly what it takes to captivate the audiences, stopping them from changing the channel when their advertisement comes on. For that brief moment, the business feels accomplished, as they have managed to grab the attention of the viewers. Have other businesses taken notice?

They sure have! Other businesses, be it large or small, have started using animation in their advertisements to increase engagement. Businesses that have yet to implement this strategy should read to see how their competitors are taking complete advantage of motion media animation. Here are five reasons why businesses use motion media in their advertisements:

1.      Grab the Attention of their Audiences

They do not want their target market to change the channel or close the ad when its pops up online. No, they want them to watch it intently and build their interest in the product they are selling. In order to grab their attention, they created animated ads.

They share the ads on their social media accounts such as Twitter, Facebook, and Instagram. After viewing the 15 or 20 second ad, the viewers will be able to share it with their circle of friends or followers easily with just a click of the mouse.

2.      Familiarize Audiences with Their Brand

Businesses do not want to be forgotten, but they want to be remembered. What better to ensure they remain in people long-term memory than by creating an animated character to represent their brand? If their animated character becomes a hit with audiences, their ad has a chance to go viral.

3.      Conveying Statistics through Animation

You want to convey statistics about your product, service, or business to your audience. Most people do not have the patience to sit through numbers and charts, as they are viewed as dry and boring content.
In order to ensure your audiences pays attention to the numbers you are conveying through your advertisement, you have to be smart on how you go about it. You animated charts, graphs, and info graphics to tell your audience about your company. You can add humor to it or have an animated character go through them.

4.      Use 2D Animation in Traditional Advertisements

If you want to make a traditional video, you can have 2D backdrop rolling in the background with some message. It is a wonderful and useful way to make boring videos a little more entertaining. You do not have to integrate this animation technique in a traditional advertisement, but create an advertisement using just this technique.

5.      Use 3D Animations for Other Services

Businesses have started to use 3D animations as part of their work. They have begun to create training and explainer videos for employees. For their customers, they have begun to create product demos to provide them with a clearer picture of how the product or service works.
For most businesses, using motion media animation in their advertisements has become a strategy to conquer the market.


Comments

Popular posts from this blog

Why Should You Acquire the Services of A 3D Video Animation Company?

How many hits does your website get in a day? If you reply with “not a lot,” you are in deep trouble. You are not using the services offered by a 3D animation studio to your advantage. Your site is plain and boring. There is nothing on there to encourage people to keep coming back. All your site has is a few pictures here and there, but that’s about it. If your site looks like a graveyard, deserted and depressing, consider calling up a professional video animation company to assist you make it colorful, bright, and enjoyable. The Importance of Video Animation If you thought the world outside of the internet was competitive, you were wrong. The world inside the internet is more competitive. With so many sites struggling to attract viewers to its content, you have some tough competition. If you are not succeeding and falling behind in the competition, you might want to take up an animated approach, which is to introduce people to video animation. The more engaging your video ...

Advertising and Entertainment

3D Character for Advertising and Entertainment Advertising and entertainment industries have it tough. They continually have to find alternate and different methods to make their star shine. With several of their competitors gunning for them, setting themselves apart has turned out to be difficult. In these difficult times where everyone wants the spotlight, only one solution seems to exist to rescue them from this turmoil. The solution to their problem is to employ the services of a 3D company. The company will create a 3D character representing their company, their brand, service, or/and product. How Will A 3D Character Help Shine a Spotlight on the Company? At times, the message an entertainment or an advertising company wants to portray to its targeted audience is complex in nature. Even if they use the simplest dialect to communicate the message, it still has a chance to go over people’s heads. Since creating an advertisement costs a lot of ...

Find out what you need to add some spring in your Character’s Step

Fundamentals of Motion Designs to help put a spring in your character's Step You may have had a favorite cartoon character from when you were little, be it Popeye, Olive Oyl, Tom, Jerry,Spyke, Tyke, Bugs, Daffy, Mickey, Tweety, Sylvester, Foghorn Leghorn etc. But would you have loved them the same if they were dull and lifeless in any way, shape, form or even a different motion design? No, right? Here’s what you need to give your character some character and get them up and running. 1.     Theme your Character when you start out When you start out with your character, you essentially have a blank canvas. Not having anything to go with can create a creative block of the worst kind. Before you even think of Motion design , you should have a certain theme of the character in mind. For example, Jerry feels like the sort of deviant, miscreant mouse that manages to pull away from any kind of trouble due to his quick wit and cute features. So stick to a theme to get ...