3 Reasons Why Whiteboard Video Production is so Effective as an Advertisement Tool
You may have seen videos popping all over the internet; they
are nothing more than a simple series of animations and a voice-over to back it
up. Using a whiteboard video production service, you can also get the above
kind of video made.
There is an undeniable presence of these videos in today’s
marketing landscape, especially on the internet, and they are useful in
promoting a new product or service, both for B2B and B2C businesses. Online
brands employ the use of a whiteboard video production service and these
explainer videos are one of their go to choices.
Why?
Why are these kind of videos so popular? They’re excellent
as a marketing tool for a new idea and we’ll tell you how it became so.
1. Telling a Pretty Convincing Story
Do you remember when you were a kid and had whiteboards and
blackboards where teachers would instruct you. This was effective back in the
day as well as it is now. You can’t help but feel nostalgic as the whiteboard
video production service tells you more about a new product or concept. Aside
from that nostalgia, you see a new idea unfurl in front of your eyes, with new
features and benefits.
The feeling of anticipation as one idea jumps from another
in this sort of video makes it feel more thought provoking, allowing the viewer
to stick around with anticipation. This is one of the many advantages that are
created by the explainer animated video. To bring out this effect, the whiteboard
video production service needs to be well aware of what it’s doing.
2. The Power to Educate
One of the other advantages to the whiteboard product
animations is that they help with the recall of the video and the product. This
is done through the use of a whiteboard. There is a subconscious trigger that
takes viewers back to their golden school days when a professor or instructor
would explain a lecture.
If a whiteboard video production service does its job well,
the viewer will be predisposed to believe that they are getting an elaborate
explanation from a “teacher” (voice-over artist and drawing hand) about a
product and will thus be intrigued to watch further.
The engaging nature of these videos goes in line with the
principle that videos should offer education and entertainment value to the
viewer. This is despite statistics showing that the average attention span for
humans is less than the average 9 seconds for goldfish.
Explaining complex concepts, ideas or products such as a new
medicine or a new software is better when the animation style keeps the viewer engaged
and motivated to learn despite the higher run time of the video.
3. Addition of Characters to keep Viewers Engaged
A whiteboard video production service may add an animated
character to these kinds of videos while another may not. It all depends on how
effective and fruitful the addition is. They are usually added to attach a
human element to the underlying product being advertised. Plus, it’s more fun
to watch an animated character using a certain product in daily life than look
at still drawings.
To get a whiteboard video production service on board for
your next idea or product, contact
us at XYZ Creative Group.
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