Why Are 3D Product Animation Videos So Popular?
We see them all around us -- on television screens, laptops,
mobile phones and even billboards. These 3D product animation videos have
gained enormous popularity. But why? This is due to their many advantages, of
course.
Reasons Behind the Popularity of 3D Product Animation
These top reasons demonstrate why 3D product animations are
popular.
1. They help you showcase products that have not yet been
created and are still in their development stage.
2. They’re way more detailed and captivating because of the way
virtual products can be presented using CGI (special) effects.
3. They can help even the most regular of products reach the
next level: highlighting important benefits, making it look high tech, thus
increasing the reputation of the company.
4. They can present what can’t be seen or photographed by
the naked eye, such as the minute intricacies of the cells in the human body or
the planetary bodies in outer space.
5. They’re most effective in visualizing concepts that
cannot be explained easily because of their complexity.
Exemplary Explanation
We won’t let you leave on just that note. Look at real life
examples where 3D product animations have taken things to the next level.
1.
Nike’s Air Max
Who isn’t familiar with the company that is known for
developing products alongside athletes? But how did it get to have its
unshakeable reputation? Through its products, of course. One such product is
the Nike Air Max. The product is a running shoe that is made with comfort in
mind and its video explains that perfectly. The Waffle Outsole technology has
been emphasized in the 3D product animation video and highlights the shoe’s superior
grip and traction, allowing for a smooth yet powerful run.
2.
Google Home Product Demo
Google has made its way into smart devices. It’s nothing
new. Their new video showcases the Google Home, a voice-activated speaker that
works via Google Assistant. It can play Spotify tracks for you and can find
random songs to cheer you up. It can also make answering questions easy because
of its connectivity to the web. The 3D product animation video for it showcases
it as a powerful device, highlighting its main aesthetic features and
customization options.
3.
Meaco Refrigerant Humidifier
This company is considered one of the leading suppliers of
portable dehumidifiers, heating, portable air conditioners and similar products
in the UK. Their 3D product animation video for a refrigerant dehumidifier
effectively highlights the main features of the product such as a 2.5-liter
tank with a cover for avoiding spills, and a filter that is optional to put in.
The animation is beautifully designed with a soothing voice over.
4.
NFC Ring
This is a device whose 3D product animation video highlights
it as a fashionable, yet practical device that fits easily onto your wrists.
Whether you’re at the hotel or at home, your smart doors will easily open with
the wave of your hand. No need to carry dead-weight keys anymore. You can also
unlock your smartphone or tablet by wearing the NFC ring on your wrists and
holding your device in the same hand. There’s much more information on this
useful device in the video itself.
So, if you want your product to have amazing feedback, get a
3D product animation video made for it from XYZ
Creative.
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