Skip to main content

Find out why whiteboard video production is effective for that new idea or product you have.

3 Reasons Why Whiteboard Video Production is so Effective as an Advertisement Tool




You may have seen videos popping all over the internet; they are nothing more than a simple series of animations and a voice-over to back it up. Using a whiteboard video production service, you can also get the above kind of video made. 

There is an undeniable presence of these videos in today’s marketing landscape, especially on the internet, and they are useful in promoting a new product or service, both for B2B and B2C businesses. Online brands employ the use of a whiteboard video production service and these explainer videos are one of their go to choices.

Why?

Why are these kind of videos so popular? They’re excellent as a marketing tool for a new idea and we’ll tell you how it became so.

1.    Telling a Pretty Convincing Story

Do you remember when you were a kid and had whiteboards and blackboards where teachers would instruct you. This was effective back in the day as well as it is now. You can’t help but feel nostalgic as the whiteboard video production service tells you more about a new product or concept. Aside from that nostalgia, you see a new idea unfurl in front of your eyes, with new features and benefits.

The feeling of anticipation as one idea jumps from another in this sort of video makes it feel more thought provoking, allowing the viewer to stick around with anticipation. This is one of the many advantages that are created by the explainer animated video. To bring out this effect, the whiteboard video production service needs to be well aware of what it’s doing.

2.    The Power to Educate

One of the other advantages to the whiteboard product animations is that they help with the recall of the video and the product. This is done through the use of a whiteboard. There is a subconscious trigger that takes viewers back to their golden school days when a professor or instructor would explain a lecture.

If a whiteboard video production service does its job well, the viewer will be predisposed to believe that they are getting an elaborate explanation from a “teacher” (voice-over artist and drawing hand) about a product and will thus be intrigued to watch further.

The engaging nature of these videos goes in line with the principle that videos should offer education and entertainment value to the viewer. This is despite statistics showing that the average attention span for humans is less than the average 9 seconds for goldfish.

Explaining complex concepts, ideas or products such as a new medicine or a new software is better when the animation style keeps the viewer engaged and motivated to learn despite the higher run time of the video.

3.    Addition of Characters to keep Viewers Engaged

A whiteboard video production service may add an animated character to these kinds of videos while another may not. It all depends on how effective and fruitful the addition is. They are usually added to attach a human element to the underlying product being advertised. Plus, it’s more fun to watch an animated character using a certain product in daily life than look at still drawings.

To get a whiteboard video production service on board for your next idea or product, contact us at XYZ Creative Group.
Labels:

Comments

Post a Comment

Popular posts from this blog

Why Should You Acquire the Services of A 3D Video Animation Company?

How many hits does your website get in a day? If you reply with “not a lot,” you are in deep trouble. You are not using the services offered by a 3D animation studio to your advantage. Your site is plain and boring. There is nothing on there to encourage people to keep coming back. All your site has is a few pictures here and there, but that’s about it. If your site looks like a graveyard, deserted and depressing, consider calling up a professional video animation company to assist you make it colorful, bright, and enjoyable. The Importance of Video Animation If you thought the world outside of the internet was competitive, you were wrong. The world inside the internet is more competitive. With so many sites struggling to attract viewers to its content, you have some tough competition. If you are not succeeding and falling behind in the competition, you might want to take up an animated approach, which is to introduce people to video animation. The more engaging your video ...
Post a Comment
Read more

3D Product Design Trends you should adopt in 2017

3D Product Design Trends you should adopt in 2017 Product design is here to stay and it is crucial to stay up-to-date with the trends that are being followed by the big companies. These trends make it much easier for people to gauge where they are in terms of the competition and to rise above their competition by constantly innovating. Innovating with Familiarity The “tablet revolution” has come and gone and while people adopted tablets easily, because they were a relatively new concept at the time, they are not accepting smart watches with the same fervor. The probable reason? It’s not as new a product, but the technology that’s driving it, is. No one had any idea what a tablet would look like. But people already know what a watch is. There is no excitement element present about the product design of the watches. That is why many tech companies that are designing tech products like smart watches, are adopting product design elements from more traditional watches....
Post a Comment
Read more

Advertising and Entertainment

3D Character for Advertising and Entertainment Advertising and entertainment industries have it tough. They continually have to find alternate and different methods to make their star shine. With several of their competitors gunning for them, setting themselves apart has turned out to be difficult. In these difficult times where everyone wants the spotlight, only one solution seems to exist to rescue them from this turmoil. The solution to their problem is to employ the services of a 3D company. The company will create a 3D character representing their company, their brand, service, or/and product. How Will A 3D Character Help Shine a Spotlight on the Company? At times, the message an entertainment or an advertising company wants to portray to its targeted audience is complex in nature. Even if they use the simplest dialect to communicate the message, it still has a chance to go over people’s heads. Since creating an advertisement costs a lot of ...
Post a Comment
Read more