Marketing Strategy

Marketing Strategy, Explainer Videos and their Essentials: Explained

When your business has finally started to flourish, you are highly motivated to direct your finances and efforts, and dedicate your time to making it grow even more. An effective marketing strategy will help you with growing your business. An animated explainer is the perfect icing to your sweet, creamy and delicious marketing cake, just waiting to be gobbled up by your target audience.

But to make sure that the cake doesn’t turn sour, you need to have the icing perfectly balanced in texture and taste. We give you the essentials of explainer videos to make sure that it is in line with your overall marketing strategy. 

1.    Know who you’re talking to

Target audience is everything. Without it, your marketing strategy is as good as not. If you know who it is you are addressing in your explainer video, your video automatically becomes better because of the insights from market research that you are incorporating in it. The message that you want to give to your target audience, is delivered in a powerful and meaningful; manner that resonates with them.

All the elements of the video, like the underlying problem, character design (personification of your target audience or brand, perhaps), script (dialogue) and narrative should be a source of inspiration and motivation to your target audience. It helps in strengthening your position as a brand and dies wonders for your marketing strategy. Target, don’t generalize! If you’re targeting energetic young individuals from 18-25 years of age, your explainer should show it!

2.    Simplify your Video

Your time frame is limited, usually to a minutes and 30 seconds. People have an attention span that is comparable to a goldfish nowadays so you can’t afford to lose out on that luxury (attention). Plan ferociously in your explainer video as you would for your marketing strategy. If people leave your video midway, they are those potential customers that you are losing out on. They won’t get to your call to action and hence they won’t know what you have to offer.

A minute and 30 seconds is long enough to keep the viewers entertained while you subtly convey your message and call the viewers to action. As the acronym goes – KISS: Keep it simple and smart.

3.    Know your Style

Explainer videos come in many shapes and forms. You have to know which style is best for your business’s marketing strategy and align it with the overall goals of your business.

For instance, if  your immediate goal is to make a shareable video (directing people to your website and showing them what you got) in the hopes of getting it viral on social media so that more leads (and eventually new customers) are generated. You may want to have a video that educates your target audience about something you deeply care about as an organization to save up on future marketing and sales efforts. Set your video’s goals accordingly and make it more effective. It will also help you decide on aspects such as tone and the length of the video.

Making an explainer video becomes easier if you have animation experts by your side. In Florida, XYZ Creative Group has the solution to your animation woes, so call us and let’s get started on your explainer video today!