Skip to main content

Marketing Strategy

Marketing Strategy, Explainer Videos and their Essentials: Explained

When your business has finally started to flourish, you are highly motivated to direct your finances and efforts, and dedicate your time to making it grow even more. An effective marketing strategy will help you with growing your business. An animated explainer is the perfect icing to your sweet, creamy and delicious marketing cake, just waiting to be gobbled up by your target audience.


But to make sure that the cake doesn’t turn sour, you need to have the icing perfectly balanced in texture and taste. We give you the essentials of explainer videos to make sure that it is in line with your overall marketing strategy. 

1.    Know who you’re talking to


Target audience is everything. Without it, your marketing strategy is as good as not. If you know who it is you are addressing in your explainer video, your video automatically becomes better because of the insights from market research that you are incorporating in it. The message that you want to give to your target audience, is delivered in a powerful and meaningful; manner that resonates with them.

All the elements of the video, like the underlying problem, character design (personification of your target audience or brand, perhaps), script (dialogue) and narrative should be a source of inspiration and motivation to your target audience. It helps in strengthening your position as a brand and dies wonders for your marketing strategy. Target, don’t generalize! If you’re targeting energetic young individuals from 18-25 years of age, your explainer should show it!

2.    Simplify your Video


Your time frame is limited, usually to a minutes and 30 seconds. People have an attention span that is comparable to a goldfish nowadays so you can’t afford to lose out on that luxury (attention). Plan ferociously in your explainer video as you would for your marketing strategy. If people leave your video midway, they are those potential customers that you are losing out on. They won’t get to your call to action and hence they won’t know what you have to offer.
A minute and 30 seconds is long enough to keep the viewers entertained while you subtly convey your message and call the viewers to action. As the acronym goes – KISS: Keep it simple and smart.

3.    Know your Style

Explainer videos come in many shapes and forms. You have to know which style is best for your business’s marketing strategy and align it with the overall goals of your business.

For instance, if  your immediate goal is to make a shareable video (directing people to your website and showing them what you got) in the hopes of getting it viral on social media so that more leads (and eventually new customers) are generated. You may want to have a video that educates your target audience about something you deeply care about as an organization to save up on future marketing and sales efforts. Set your video’s goals accordingly and make it more effective. It will also help you decide on aspects such as tone and the length of the video.

Making an explainer video becomes easier if you have animation experts by your side. In Florida, XYZ Creative Group has the solution to your animation woes, so call us and let’s get started on your explainer video today!

Labels:

Comments

Post a Comment

Popular posts from this blog

Advertising and Entertainment

3D Character for Advertising and Entertainment Advertising and entertainment industries have it tough. They continually have to find alternate and different methods to make their star shine. With several of their competitors gunning for them, setting themselves apart has turned out to be difficult. In these difficult times where everyone wants the spotlight, only one solution seems to exist to rescue them from this turmoil. The solution to their problem is to employ the services of a 3D company. The company will create a 3D character representing their company, their brand, service, or/and product. How Will A 3D Character Help Shine a Spotlight on the Company? At times, the message an entertainment or an advertising company wants to portray to its targeted audience is complex in nature. Even if they use the simplest dialect to communicate the message, it still has a chance to go over people’s heads. Since creating an advertisement costs a lot of ...
Post a Comment
Read more

Why Should You Acquire the Services of A 3D Video Animation Company?

How many hits does your website get in a day? If you reply with “not a lot,” you are in deep trouble. You are not using the services offered by a 3D animation studio to your advantage. Your site is plain and boring. There is nothing on there to encourage people to keep coming back. All your site has is a few pictures here and there, but that’s about it. If your site looks like a graveyard, deserted and depressing, consider calling up a professional video animation company to assist you make it colorful, bright, and enjoyable. The Importance of Video Animation If you thought the world outside of the internet was competitive, you were wrong. The world inside the internet is more competitive. With so many sites struggling to attract viewers to its content, you have some tough competition. If you are not succeeding and falling behind in the competition, you might want to take up an animated approach, which is to introduce people to video animation. The more engaging your video ...
Post a Comment
Read more

3D Product Design

Why Should You Improve Your 3D Product Designs Engineers need a way to convey their proposed designs and ideas to the potential clients or other stakeholders. If we talk from the perspective of an architectural business, they collaborate with the design companies to produce high quality designs and rendering of the 3D product design. Whatever the product is, it is much easier to convince a potential client or customer when you have the clear layout of what the final product would look like using the 3D product design. In earlier times, the purpose was served using blueprints and the process was ambiguous. But now most designers and engineers know the importance of 3D modeling for prototype development and to be in touch with services that provide the 3D modeling and rendering services. Using 3D product designs, your teams and other stakeholders get a clearer picture of what the product would look like. This way they can come up with necessary recommendations for the pro...
Post a Comment
Read more